With this year’s financials out for Nintendo, it has been plain to see that the company is in a bit of a lull. Iwata has said so himself stating “As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.†Popular conjecture would say that this is because of a lack of quality titles on either platform, or more specifically, a huge gap in-between quality releases. Iwata addressed this as well saying, “In the current fiscal year, there have been some big intervals between the launches of expected titles. We are now making preparations to ensure that we will be able to provide a variety of consumers with a broad range of software options to choose from so that we can maintain the momentum for the platform.â€
Posts Tagged With 'Satoru Iwata'
Final Wii U design will be shown at E3 2012, Nintendo taking steps to not follow in the 3DS’s footsteps
Iwata and Nintendo think 3DS is on the right track for success, set gameplan for 2012 and beyond
Nintendo has heard your (and mine) cries and pleas for new game content on 3DS, that is if you believe what Mr. Iwata has said to investors in the company’s quarterly financial results briefing. Iwata even goes as far as to say that preparations are being made with third-party publishers to ensure that a ‘continuous stream of Nintendo 3DS games will be released next year.’Satoru Iwata explains Nintendo’s abrupt 3DS price reduction
Nintendo president Satoru Iwata today discussed with shareholders his decision to suddenly slash the price of 3DS. A price cut for a system so soon after it’s launch is obviously troubling news to investors, so much so that Iwata himself has taken a pay cut.
When asked why Nintendo decided to drop the price of the 3DS system so soon after launch, Iwata stated, “For us to maximize the effect of the anticipated titles of this year end, it is necessary to greatly expand the installed base so that the appeal of the new software will be able to spread to consumers in a short period of time.â€
Iwata goes on to say that another partial motivation for the price reduction was to eliminate concerns that retailers and third-party software publishers may have of the handheld. With game publishers deciding which projects to allocate their resources, Nintendo is hoping this move will entice publishers to begin development on projects for its handheld. “Without creating such a circumstance, we would not be able to realize explosive sales in the year-end sales season,†Iwata says.
“In short, we have concluded that for Nintendo 3DS to expand enough to become the successor of Nintendo DS, we have to take a drastic approach,†Iwata explains. “We decided that if we take brave measures now, there’s high likelihood that many players can enjoy the Nintendo 3DS in the future.”
Do you think the price cut will provide the boost that Nintendo is hoping for?
