Nintendo today dropped the price of the DS Lite to $100, effective June 5. They’re also re-realeasing Mario games in red boxes, which have proven to help boost sales. As a reminder, it’s stuff like this that rubs independent publishers the wrong way, since Nintendo doesn’t allow them to release specially colored boxes.  (more…)

With Kirby’s Epic Yarn just a week away, are any of you having trouble convincing your friends that a game full of pastel quilts and stitching will amaze and challenge them? How about fooling them with some false box art? Tell them it’s all about chainsaws and cinder blocks. By the time they figure out the truth, they’ll be hooked.

On a more serious note: Do you think this awesome game will have a tough time reaching out to narrow-minded yarn-o-phobes once it hits the shelves?

Nintendo is at again with their custom Airstream trailer. Like previous summers, this one will feature the old school trailer making its way across the U.S., franchise characters plastered on its sides for all to see. The latest games and select “soon to be released” Nintendo titles will surely be contained within.

Marketing? Marketing:
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Word on the street is Nintendo took over Times Square with an island theme (sandy beaches and all) as part of a large promotion for the great, if slightly undercooked Wii Sports Resort. Any Infendo readers hit the NYC area for a test drive? Thoughts?