Sources: Bowser the “embodiment of all that is evil in video games”

BowserWrites the Telegraph, which named Bowser the No. 1 video game villain of all-time:

The oldest and most resolutely evil villain in Mario’s canon ”“ ever since Donkey Kong sold out and turned good ”“ Bowser remains steadfast in his belief that kidnapping a princess is clearly a key part in any plan for universal domination. This is a villain so evil, he attacks during the spring fair, destroys Mario’s holiday and even puts his own children to work in his never-ending quest to defeat the portly plumber.

See also: Bowser’s personal life shrouded in mystery