Nintendo cutting price of DSi, DSi XL on September 12

Is Nintendo dropping the price of the DSi to maximize holiday sales, or are they preparing their product lines for a $189 3DS?

Time will tell, but for now here’s the official press release for your perusal:

Nintendo Dropping Prices of Nintendo DSi and Nintendo DSi XL Systems on Sept. 12

Latest Versions of Best-Selling Portable Video Game System in History to Be Priced at $149.99 and $169.99

REDMOND, Wash.–(BUSINESS WIRE)– Nintendo is dropping the suggested retail price of its Nintendo DSiâ„¢ and Nintendo DSi XLâ„¢ video game systems. Effective Sept. 12, the new suggested retail price of the Nintendo DSi system will be $149.99, while the new suggested retail price for the Nintendo DSi XL system will be $169.99. The Nintendo DSâ„¢ Lite model will remain at a suggested retail price of $129.99. The Nintendo DS family of video game systems is the best-selling in the history of the U.S. and worldwide. The new prices offer consumers tremendous value for their money while providing access to the best portable video game experiences possible.

“We know shoppers want to get the maximum value out of every dollar they spend,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “Our new Nintendo DSi prices make it easier than ever for consumers to access the tremendous variety of games, applications and social tools on the Nintendo DSi and Nintendo DSi XL systems.”

The Nintendo DSi and Nintendo DSi XL systems offer consumers access to more than 1,300 packaged games and more than 200 downloadable games. Both systems feature two built-in cameras and photo- and sound-manipulation software that provide for a more social experience. Users can wirelessly upload photos to Facebook with the touch of a button (wireless broadband Internet access required). The Nintendo DSi XL system, which features a screen that is 93 percent larger than that of the Nintendo DS Lite, comes pre-loaded with software like Brain Ageâ„¢ Express: Math, Brain Age Express: Arts & Letters, Flipnote Studioâ„¢, Photo Clock and the Nintendo DSi Browser.

Through the end of July, total Nintendo DS family hardware sales are more than 42.3 million in the United States alone, according to the NPD Group. Recent and upcoming software releases for the Nintendo DS family of systems include DRAGON QUEST® IX: Sentinels of the Starry Skies™ (now available), Professor Layton and the Unwound Future™ (Sept. 12), Pokémon™ Ranger: Guardian Signs (Oct. 4), Art Academy™ (Oct. 25), Mario vs. Donkey Kong™: Mini-Land Mayhem! (Nov. 14) and Golden Sun™: Dark Dawn (Nov. 29).

Remember that Nintendo DSi features parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://www.nintendodsi.com.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at www.nintendo.com.

4 Responses to Nintendo cutting price of DSi, DSi XL on September 12

  1. bananaoomarang says:

    to me that’s a sure fire sign that they are preparing for the 3DS. Here it comes. I really need the 29th of september.

  2. David says:

    I think the 3DS is more likely to be $199 at first.

    Headline could also read: Nintendo upgrades value of DS Lite
    It’s the gold standard!
    I need coffee.

  3. Juja says:

    Considering at this point that I’ve mentally prepared myself to spend $250 on a 3DS, anything $200 or lower would be pretty fantastic. This DSi and XL price drop is definitely a good sign. I might even get an XL some time so I can play some Dragon Quest IX and Chrono Trigger on those sweet ass screens.

  4. elmer says:

    Agreed. $200 minimum, $250 maximum. Perhaps they’ll split the difference at a slightly more unusual $225. Nintendo’s almost certainly trying to strike a balance of affordability and really big hardware profit – after all, they know how compelling the device is, and what supply constraints they might run into with atypical components.

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