Oompa doompa-dee-do, Nintendo is ramping production for you.
In an interview today with the Los Angeles Times, Nintendo of America president Reggie Fils-Aime says the company has increased monthly Wii production to 2.4 million units.
He doesn’t name any names, but Fils-Aime also takes a jab at Sony.
“One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that’s three months of production,” says Fils-Aime. “We’re producing an unprecedented level of hardware to try to meet demand.”
Nintendo is producing 33 percent more Wii units per month than last year, when 1.6 million were being made. Despite record production, Fils-Aime won’t promise Wii will be easy to find this holiday season.
“Once you see it on the shelf, you ought to buy it.”
At this rate there’s not going to be any lax time before the next-gen consoles arrive to introduce new colors. I want Oreo Wii-motes, damnit!
this happened in april:
http://kotaku.com/383472/nintendo-to-increase-wii-production-to-24-million-a-month
correction, it didnt happen in april.
The plan was put into work in april. They ramped production up slowly over the summer to their final goal of 2.4mil by september.
This is the first time hes talked about it in months though which is why it was noted here. Some people had just forgotten the plan.
Still, worth noting as a WOW statement.
“One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that’s three months of production,†says Fils-Aime. “We’re producing an unprecedented level of hardware to try to meet demand.â€
Ummm; bad math there Reggie. Three months of production at 2.4 million equals 7.2 million units. You mean about 4 and a half months of production which is still awesome all things considered. It’s little mistakes like that which bug me because Reggie should need to overestimate to make the point that their competitors are macho screwed as they say.
Considering that it was HARD to find a Wii during the MONTH OF JULY; I would say Reggie is making a pretty good understatement of the situation here.
Luvz ya Reggie, but let’s stay humble and hungry. Ok?
i saw two used wii’s in the wild at gamecrazy in New Jersey on Sunday. its all depends on where you look.
That is i a lot of Wii !
GO Wii!!!!!!!!
Sega is publishing High Voltage’s “The Conduit”, in case no one else knows. Apparently their Press Release link got somewhat leaked and there’s a link to a (albeit empty at the moment) folder for high-res media package art.
ftp://segapr.segaamerica.com/SEGA_GAMES/
…towards the bottom of the list….
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