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The problem with video game marketing today

Wednesday, March 12th, 2008 at 7:01am by Dan

Top Spin 3
Here is a recent promotional line taken from a 2K print advert for Top Spin 3, a game I’m particularly excited for excluding the below reason:

Evolutionary Visualsâ„¢ (Apparently, 2K owns the trademark on better graphics) – Watch in real time as your players get progressively hotter, sweatier, and dirtier while competing at breathtaking venues.

Watching a character become progressively soiled does not sound fun, nor is it fun to watch — although it may be expected in a realistic simulation game. Nothing wrong with evolutionary graphics, but let’s keep things in perspective, m’kay?

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