Nintendo 3DS won’t be sold at a loss, says CEO Iwata; Price speculation ensues
Monday, June 21st, 2010 at 10:57am by Sean Buckley
In a recent interview with GamesBeat, Nintendo CEO Satoru Iwata mentioned that while he couldn’t divulge pricing at this time, the Nintendo 3DS would not be sold at a loss to Nintendo.
From the interview:
SI: I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.
This mirrors Nintendo’s pricing with the Wii, which launched as the only home console at the time to turn profit on hardware sales.