Now that we are officially in the month of November, my excitement for the Wii U is overflowing. I cannot wait! However, Microsoft’s general manager of Interactive Entertainment product marketing, Matt Bowser, uhm…I mean Barlow, is plotting to capture the attention of current Wii owners. Of course, he wants us to buy an xBox 360 this holiday season.
“I think this holiday season is an amazing jump off for all those people who may have been interested in the Wii and now want to be interested in high definition gaming. I can’t think of a better console for them to choose than one that has the most games available, the highest rated games available, than the Xbox 360 platform.
And when you look at the alternative experiences that we’re going to bring with SmartGlass, the entertainment providers that we’re bringing on board, with sports and music and movies and TV, and then if you think about those preeminent best selling blockbuster games that they’re going to want to play - Halo, Call of Duty, Assassin’s Creed, Forza, Nike+ Kinect Fitness - they either play first or they play best on Xbox 360 and nowhere else.
Like I said, jump off is great and we like the way we’re positioned to pick those customers up. They really should consider an Xbox 360 if they’re looking for the best high definition gaming and entertainment platform.”
A couple things to note in his quote above, he does not mention Call of Duty: Black Ops 2 or Assassin’s Creed III. Why is that? Simple, he does not want to hint at the Wii U at all. If he did, then he would have to admit the HD qualities of the Wii U, and other similar features between them.
Obviously, he is betting that the masses are not aware of the Wii U and its legitimacy in the gaming world. I have asked many people, casually, if they are buying the Wii U, and they have either not heard about it, or believe it to be just an add on to the Wii. I am guessing that Microsoft has had the same reaction, and is playing to those people.
I don’t believe his campaign will have a major impact on the Wii U sales, in fact Nintendo is starting their North America ad campaign today, so the news will spread quickly. What are your thoughts?