In 2007, a handful of ex-Guitar Hero developers announced a “radical new idea” in video games. I know because I was in the room at E3 when they announced it. They, Harmonix, were going to launch “an interactive music platform” called Rock Band, after which additional songs and game updates would be download later—as opposed to yearly stand alone releases.
Everyone in the room was thrilled with the idea. But it never came to fruition. Harmonix and its partners cowered. And instead of releasing “a platform,” they went against their word and released yearly stand alone games in the form of Rock Band 2, Beatles Rock Band, and Rock Band 3, at full price mind you. Guitar Hero releases are even more watered down.