Nintendo 3DS won’t be sold at a loss, says CEO Iwata; Price speculation ensues
Monday, June 21st, 2010 at 10:57am by Sean Buckley
In a recent interview with GamesBeat, Nintendo CEO Satoru Iwata mentioned that while he couldn’t divulge pricing at this time, the Nintendo 3DS would not be sold at a loss to Nintendo.
From the interview:
SI: I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.
This mirrors Nintendo’s pricing with the Wii, which launched as the only home console at the time to turn profit on hardware sales.



Major hardware innovations and revisions come and go, often with promises that they will “change everything,” and “forever alter the way we see gaming.” Â The Nintendo 3DS delivers on these nonsense PR phrases in a very literal sense, delivering a 3D visual experience without the need for glasses – we are now looking at games in a new way, one that was not previously possible. Â It’s actually quite an amazing sight to see – but this wonderful new toy causes me great pain – because in attempt to describe it, I find myself echoing the same nonsense PR shtick I’ve been mocking for years – and I mean every word I say.