Reggie Fils-Aime sat down with King 5 News, Seattle’s finest, recently to discuss Nintendo’s holiday sales and marketing efforts. He also spoke a bit about Nintendo’s efforts to support smartphone and tablet gaming. Here is what he had to say:
“It’s a topic that comes up all the time. It’s a debate that’s constantly had. We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.
We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware. It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that. We believe our games are best played and best enjoyed on our devices,” he said, “and so the full game play will only be on Nintendo devices.”
It seems Nintendo is taking its time to develop content for smartphones and tablets. And whatever it creates supports its primary properties. That sounds smart. What do you think?
Source: King 5 News
