Nintendo releases Holiday 3DS commercial

“Why do we play 3DS?”

That’s the question Nintendo and several children pose in the latest advertisement suited for the upcoming Holiday season. Several clips of popular 3DS titles such as Pokemon X & Y, Animal Crossing: New Leaf, Luigi’s Mansion: Dark Moon, and Mario Kart 7 are shown as children state their reasons for playing Nintendo’s popular handheld. While skewed toward the younger demographic, the advert aims to convince non-3DS owners why the handheld is up to challenge of being the one holiday item to get this year. But, why do these children play 3DS? As the ad comes to a close, one child states “Because it’s Nintendo.”

The “Because it’s Nintendo” tagline at the end of the this latest advertisement could bode well if placed next to a Wii U advert, but how? Obviously enough, showing the console being played with family members and hardcore gamers could help. It’s clear that marketing has not been one of the Wii U’s strong suits, but who knows what a new ad campaign could do for a struggling console?

What do you think of Nintendo’s latest 3DS Holiday advert? How would you like to see the company market the Wii U as well? Tell us in the comments below.

7 Responses to Nintendo releases Holiday 3DS commercial

  1. Lou says:

    Solid commercial. Not spectacular, but not everything has to be. I’d say it’s more of an attack on mobile devices, with as much as they show kids playing together.

    No way I’d let my kid play with the 3DS in the snow though!

  2. MikeIsaPoet says:

    Sound the alarms, send me to a clinic, I agree with Lou.

    I think “Because it’s Nintendo” is a hidden gem of a catchphrase that would be GREAT as a marketing theme for future commercials. “Why do we love Wii U? Because it’s Nintendo!” “Why do we play 3DS? Because it’s Nintendo!” It’s so basic and yet it’s perfect for 30 second advertisements.

    The commercial was solid. The kids were great, and overall it was great. It should have had some Zelda LBW footage in there since it’s the hottest thing coming, but I think they should reserve that for a future holiday ad that tackles something that they missed here: adults.

    The advertisement was great for telling families that kids will love the 3DS, but Nintendo should also attack the teenage and adult markets. Get some Zelda footage in there, add some Luigi’s Mansion, bam. Sold.

    Teenage commercial: “Why do we play 3DS? Because I want to save the girl. (Zelda/Mario footage)”

    Young adults/adults commercial: “Why do I play 3DS? Because I want to continue a story from long ago. (Link between Worlds video) Because I want to relive what I loved. (Star Fox/OoT3D footage)”

    Overall if Nintendo can keep tapping whoever designed this commercial, and market the Wii U and 3DS towards a wider audience, it’ll show me that they’re still determined to throw their weight around.

  3. essel pratt says:

    I love the “because it’s Nintendo” approach. It harkens back to the first Nintendo commercials, which I see mirrored in the Link Between World’s commercial where the guy is running through the dungeon until he finds the sword.

    I would love to see the same campaign attached to the Wii U though in some sort of way.

  4. Holly says:

    It should’ve also included look at Mario Party: Island Tour. That appeals to kids.

    I agree with pretty much everybody, though: the Wii U needs more care and attention than the 3DS at this point. Maybe Nintendo has something awesome in the works…

    Eh, probably not.

  5. Lou says:

    MikeIsaPoet and I agree? Hmm, maybe a better commercial than I thought.

  6. Lou says:

    Ok, there is a Wii U commercial too:

    https://www.youtube.com/watch?v=QsbeQeiwW9o

    Thoughts? I’d say it’s kinda weak.

  7. MikeIsaPoet says:

    The thing with the Wii U commercial is that it finally hits on the right message that it needs to get across: “No, it’s an upgrade!”

    FINALLY SOMEONE AT NINTENDO GETS IT. Now let’s get more commercials where we take that idea of “it’s an upgrade” and flesh it out so people everywhere understand what the damn thing is.

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