Nintendo Clarifies E3 2013 Plans

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Yesterday, it was reported that Nintendo would be scaling down from a large E3 press conference and focus solely on smaller events during the week of LA-based video game convention. Nintendo of America’s Senior Director of Corporate Communications Charlie Scibetta was able to clarify what the company plans to do in the wake of this jaw dropping announcement.

“As you’ve already seen, a lot of news about Nintendo games and services that traditionally would be held until E3 is being delivered this year through Nintendo Directs, and various press events. This approach will continue between now and E3. No matter where you are in the world, you’ll be fully informed. We look forward to continuing to provide you with Nintendo news and content in ways you haven’t before experienced. Beyond the news that will be communicated through Nintendo Direct videos in the run up to E3, at the show itself we’re hosting two smaller events on Tuesday morning before the LACC opens instead of just our traditional one event. A media event and a partner presentation will both occur that morning. While the audiences will be different between the two events, both will occur on the Tuesday morning of E3 (June 11) which is the date and time period the public has come to expect for Nintendo to deliver E3 news.

At the Nokia theater we’ll meet with business partners (retailers, publishers, analysts, etc.) from the NOA territory and discuss our plans for driving the business and providing tailored information that this group finds useful to their operations. Nintendo has done these same type of business meetings at past E3 shows, but has not in the past few years. This year we are returning to that business partner meeting format. New this year at our booth in the LACC, prior to the show opening, we’ll invite a small group of media to play our games. We will have a strong line-up of beloved franchise experiences available for immediate hands-on play. We are continuing to consider exciting new ways to bring the news of our games and information directly to the players at home during the E3 timeframe, and will have more to say about that at a later date.”

So, Nintendo will in fact be present at this year’s E3 2013 convention, but will be finding new ways to present and unveil new software for the coming year. E3 is and has always been a media frenzy for each of the Big 3 console makers to dish out their respective products. Nintendo dumbing down their presentation in favor of more Nintendo Directs could work to an extent, but are they worried about what they have lined up? With Wii U sales lagging and the console’s momentum all but gone, software will be the key to grab consumers attention. Is this the right move, or is something more afoot within the company? Discuss in the comments below.

11 Responses to Nintendo Clarifies E3 2013 Plans

  1. Lou says:

    I’m going with “wrong move”, and it’s time for Iwata and Reggie to step aside.

  2. Warren says:

    I, for one, prefer the Nintendo Direct presentations over a long and drawn out e3 presentation. I’m kind of tired of the 2 or 3 hour media presentations that the big companies put on every year, to be honest.

  3. MetalMarc64 says:

    I agree that even though I’m all for watching Nintendo steal the show, the 2-3 hour presentation does seem to drag on a bit, especially if all the company has to show is mainly software. The Wii U is still somewhat fresh and I feel Nintendo doesn’t really need to stretch out a long presentation just for games if they don’t even have any sort of actual hardware to reveal. I remember the year when majority of Nintendo’s press event was all about the Wii Balance Board and Wii Motion Plus, and it turned out to be a flop pretty much. Sony and Microsoft are the ones with new hardware coming out soon so of course they deserve to come out swinging at each other. I don’t have a problem with Nintendo deciding to step this one out, so to speak, and sticking to Nintendo Direct videos for the time being. I, for one, actually enjoy those.

  4. mcase says:

    I for one was really upset last night when i raed the earlier news about Nintendo not having a loarge E3 presser adn I let it be know in a post I did. I am feeling little at ases now have read this. this coudl be in Nintendo’s favor if they pla this out right. It kind s of reminds me of thie rblue ocean strategy they did with the Ds to disrupt the market. Just let Sony adn Microsoft kill each other adn battle it out, the here omces Nintendo, from behind with a bombshell announcement of games adn othe rstuff stealign those two thunder. Pulling the rug ouyt from under Sony adn Microsoft is kin d of what I am getting from this info. The PS4 and the next XBOX, whatever it will be called, wil be shown, and then Nintendo will coem out and make another announcemetn , sor t of a “oh by the way, ther is something elase to munch on from us and to think about ” sort of think. All the power to them, I say. We will just see how this works out for them , though.

  5. MikeIsaPoet says:

    Wow Marc, haven’t seen you post here in a while. Must be taking a break from Monster Hunter 😛

    But basically, you’re right. The only possible, POSSIBLE is the keyword because we can’t really know for sure how Nintendo will do this until it happens, problem here is that the Wii U NEEDS hype. It’s new, but it just needs people to be like “oh hey, look how cool this is!” I’m not sure how much they can get like this, but I will not be stubborn like everyone else and say it’s a bad idea until it happens. Because sometimes, the worst ideas to people turn out to be the best in the long run.

  6. mcase says:

    I for one was really upset last night when i raed the earlier news about Nintendo not having a loarge E3 presser adn I let it be know in a post I did. I am feeling little at ases now have read this. this coudl be in Nintendo’s favor if they pla this out right. It kind s of reminds me of their blue ocean strategy they did with the DS to disrupt the market. Just let Sony and Microsoft kill each other and battle it out, then here comes Nintendo, from behind with a bombshell announcement of games and the other stuff stealing those two thunder. Pulling the rug out from under Sony and Microsoft is kin d of what I am getting from this info. The PS4 and the next XBOX, whatever it will be called, wil be shown, and then Nintendo will coem out and make another announcemetn , sor t of a “oh by the way, ther is something elase to munch on from us and to think about ” sort of think. All the power to them, I say. We will just see how this works out for them , though.

  7. MikeIsaPoet says:

    Mcase…what are you saying? I honestly can’t tell.

  8. Grimreaper says:

    I honestly couldn’t care less, I actually prefer the trickle effect more honestly. Where they release info through out the year instead of one big explosion at E3. I hate anticipation, and when I have to deal with small information for E3 I don’t have to check in every 10 seconds hoping for something big, so small is better less chance of a heart attack. I think Nintendo announcing stuff via the internet, and give out small demos for the wii u would be best, you know trickle out some info about a new game like legend of zelda, show a trailer, and let you be able to play a demo of the trailer now that would be the best way to give info out. They would be able to explain better to some people by giving them an example via a demo and it would please many people that want more then some words and a video trailer. (I apologize for my grammar but I’m very tired and can’t seem to comprehend my own language)

  9. Grimreaper says:

    Also another thing they could do is ask for a rating on the demos and ask for a comment on it like a survey. So to help them round out the game better or not.

  10. Lou says:

    I think if you’re ok with this announcement, you’re in a bit of denial. As background, I love Nintendo products. I’ve owned every console, and have never owned a console from a different maker. And I’m 39 so that covers a lot of consoles.

    But in the past few years, I’m wondering what company this is. The 3DS launch was badly handled (yes, I’m an “ambassador”), and the Wii U launch has been even worse. Why even release it if the OS isn’t ready and you don’t have many launch titles? What was the point?

    I don’t plan on getting a Wii U unless the price comes waaay down. For the first time ever I’m considering a different console. We’ll see – the PS4 looks good but the price might be insane. Given the rumors around the next XBox, that could be an even bigger failure than the Wii U.

    I still don’t get the tablet controller, and from the sales, no one else does either. At this point, I’d like to see Nintendo and Sony team up, and I certainly never thought I’d say that.

  11. Grimreaper says:

    Lou, I agree mostly I’m not ok with the announcement, but I was expecting something like this honestly so that is why I don’t care, but I still do like the trickle effect more for some reason (I guess I prefer little snacks throughout the year instead of one giant snack, but I wouldn’t mind having a big one). I have only bought nintendo consoles since snes. I really am more or less fixing to retire from playing games period. As you said the 3DS launch was terrible and they said that wii u wasn’t going to be but it was worse. I honestly don’t see much reason to continue playing games; my skills have even went down hill. Time to move on to another hobby. I’m definitely not buying an xbox nor a playstation. Sony is to childish in there war against other consoles (sony doesn’t deserve an ounce of respect they either clone the competition or bad mouth them then clone them) and xbox is a weaker playstation, nintendo was the only one offering anything different.
    (I know bad grammar)

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