Iwata’s goal = my new mission statement
Tuesday, March 27th, 2007 at 4:52pm by Staff
I’d like to build upon the Satoru Iwata post from this morning by stealing his quote from the Barron’s article and using it from here on out as my own.
“We are not fighting against other companies — we are fighting against ignorance of video games.”
I guess my main quarrel with game companies today is that they refuse to take risks, and then repackage yesterday’s games and sell it to we the gamers as a completely new title at a premium price. And they act as if they are entitled to do this. We’re partially to blame though, right? (I own every Final Fantasy up to #9, and bought every one without thinking twice about graphics or story or originality). Still, it is refreshing to see someone as filthy rich as Iwata take a stand (to become even more filthy rich, natch).
Truth is though, the audience for gaming is shrinking. And it’s shrinking thanks in no part to stale titles and — dare I say it — the need to kill things violently. The original GTA3? A great game that took up my entire sophomore/junior years at college. But these titles, like all genres, must arrive on shelves in moderation, because an elite cadre of gamers now exists that enjoys playing roughly the same fare year over year. That kind of environment stifles innovation and systematically reduces our number with every month. It’s a well discussed topic, and one that was driven home by Nintendo execs when they revealed the Wii/DS at E3 (and people snickered, as people are wont to do when they’re threatened, no?).
It is the epitome of foolishness to think that having more girl gamers, older gamers, and otherwise non-traditional gamers in the mix is a bad thing. More in the mix means more ideas; more potential; better games. It means collectively we win. To dismiss a game like Nintendogs or Animal Crossing as kiddie fare is irresponsible and short-sighted. You’re missing the point. Look past the puppy, and see how an interactive, lifelike dynamic like raising a virtual animal can be applied to a FPS or open world game like GTA. Don’t feel like playing “GTA5″ today? Better be careful, your character could get sick in-game, or starve, or meet his end as he “sleeps” off a hangover at your apartment save point (this exists in one form or another on some MMORPGs, I believe). I’m no expert on the inner workings of the Wii, but its “always on” promise could fit that model perfectly. In addition to the Wiimote, it would be yet another level of immersion for the player. For a real world example of how stale and predictable titles are stifling innovation, look no further than the sales numbers for titles like Okami. The audience for this game exists in the millions, I’m sure, but they are turned off by gaming because of the current environment. The result? Games inspired by this title are never realized. We all lose.
There’s also an argument against mini-games on the Wii, or more specifically, too many of them at once. To a point I agree, but again I think blasting the mini-game approach is short-sighted too. While playing Smooth Moves the other day, I counted no fewer than 10 mini-games that could have served as simple platforms for far more robust titles. With games like Wario, Nintendo is trying to sell that game, yes (and it was a decent, full featured game — for multiple players), but I imagine there was an immense amount of R+D going on behind the scenes as they looked at which mini-games were a bit more robust than others (using Samus to knock down barrels just worked for some reason). Several mini games in Wario Ware, given time and support, could very well be tomorrow’s quirky “casual gamer” bestseller. But to get to that point, there needs to be that Wario Ware-type title to take that first step, that risk, to start tearing down the ignorance Iwata speaks of and make gaming more popular, and therefore better for everyone. Even FPS-o-philes.
So forgive me if I seem biased about this particular issue sometimes. It’s because I am.





March 27th, 2007 at 7:26 pm
“Don’t feel like playing “GTA5″ today? Better be careful, your character could get sick in-game, or starve, or meet his end as he “sleeps” off a hangover at your apartment save point (this exists in one form or another on some MMORPGs, I believe). I’m no expert on the inner workings of the Wii, but its “always on” promise could fit that model perfectly.”
I’m so sick of games like that. I don’t want to play that trash. I don’t want to live in another “cyber world.” Sure I might want to take a break from the real world for an hour or so, but I don’t need my video games taking over my life. It seems like more and more video games are going for that these days and it makes me mad.
March 28th, 2007 at 6:51 am
I totally agree with you. I was reading the announcement of Devil May Cry going to the xbox360 lso and everyone is like all the news with or against Capcom. Who the fuck cares? It will play the same as DMC1 and DMC2 & probably DMC3. The same cool game with new missions I guess. Everything is turning into “expansions”, nothing really new, but rehashed. Look at what happened with Mario Sunshine, Nintendo taught us to expect a whole new adventure but felt like Super mario 64 2. And they learned early what tons of developers are just avoiding (may even turn their faces)to the reality that people are expecting more new stuff and not just clones of everything that makes money. Imagine if every fucking money what just about pirates, It was weird enough to see 2 movies about Meteors crashing into the planet at the same movie teather, imagine if everything had a pirate twist… Yet gamers still say gaming is art. whatever this is a business about following the leader…
March 28th, 2007 at 8:41 am
BRILLIANT post.
I, for one, am sick of people acting like if their grandparents, or girlfriends start playing games, then they’ll have to stop gaming. It’s prejudiced, discriminatory, isolationist, and downright close-minded.
Gaming is bigger than that, gaming is about the pure essence of entertainment, fun, and engagement. But how can we call it an emerging media format and artform when not everyone has experienced it? How can gaming ADVANCE without learning how to appeal to new people, tell new stories that DON’T involve conflict or guns or violence, and explore new ways in which we can “play?”
Gamers call them “non-games” because they can’t imagine a future when they aren’t the center of the universe. Nintendo is fighting ignorance and pig-headedness not just in the general public, but among the gaming community as well.
~Carmine “Cai” M. Red
Kairon@aol.com
March 28th, 2007 at 6:18 pm
I love Jack’s rants, and not just because we share a common first name. The subject matter of this article resonates somehow. From the outside, gaming is seen as elitist and nerdy. The 3D era with all its baggage has, in my opinion, instituted this viewpoint. I think that Nintendo and other developers can change this; however, they will have to be willing to take a risk instead of banking on the latest regurgitated clone with “new content”. It reminds me of Hollywood and the craptastic movies that get mass produced every year.