Greenpeace won’t hug Nintendo’s tree
Tuesday, November 27th, 2007 at 12:16pm by Jack
Greenpeace’s latest electronics Guide to Greener Electronics environmental impact report is out and for the first year ever Nintendo is on the list! The billion dollar video game behemoth made quite the impression during its rookie season too, but I’ll let Greenpeace explain:
Nintendo - New to the guide - first global brand to score zero across all criteria!
Just to be clear, a zero in this case is, in a word, bad. Microsoft, Nintendo, Philips and Sharp were all at the bottom of the ranking of environmental performance with “Nintendo being the first company scoring zero out of a possible 10 points,” Greenpeace said. Microsoft scored a 2.7 and Sony secured the third position overall. Good for them.
Poo poo on Nintendo for this, but I think that huge pile of money they’re sitting on right now might overrule a report from Greenpeace.
November 27th, 2007 at 12:43 pm
Lol. That’s easy to say when they (N) haven’t given any info. Why did they include them anyway. Because they’re doing well? What a joke!
November 27th, 2007 at 12:45 pm
Unfortunately, the GreenPeace report appears to be almost useless.
What sources did GreenPeace use to create these ratings? For Nintendo, all information comes from the “What does Nintendo do to help protect the environment?” FAQ section on the http://www.nintendo.com website. Anything not specifically mentioned on their website is given a zero rating, on grounds that no information is available.
Nice to know that GreenPeace takes their reports seriously, and researches their topic sufficiently - after all, it would be terrible to jump to conclusions for matters they nothing about.
Realistically, this appears to be a lame ploy to make Nintendo release more information about their environmental policies. As is often the case with GreenPeace, I respect the goals but find the methods used to be anal and self-serving. Yay for GreenPeace. :p
November 27th, 2007 at 12:52 pm
Okay, so I just downloaded a PDF file explaining why Nintendo got a zero.
Turns out the only reason why they got a zero was because:
a) they lost a couple points for not recycling, and
b) they didn’t provide any information to Greenpeace. Well, no s***, Sherlock. They didn’t expect to be on the list, so they didn’t give Greenpeace their papers. That’s seriously all it was. Sure, it may be a bit of bad PR, but maybe Greenpeace should have actually looked for the files instead of just saying “No Information” and throwing a zero at them.
November 27th, 2007 at 12:57 pm
I have to agree with what some articles are saying about this report about not recycling.
When I got the Wii last year, I emailed Nintendo about their advice on getting rid of my old Gamecube console. I never heard back from them.
Although I’m ot completely sold on this “Greenhouse Effect” they, as a company, should be able to advise on how to get rid of their old products.
November 27th, 2007 at 1:03 pm
they don’t mention whether they are talking about Nintendo of America or Nintendo of Japan. From what I understood, the Japanese government has much stricter rules concerning environmental policy. Also, I thought most of the manufacturing was done by other companies and then the pieces were assembled by Nintendo. I could be mistaken.
November 27th, 2007 at 1:13 pm
I hate saving the planet.
November 27th, 2007 at 1:14 pm
Hmmm…greenpeace…….
The Wii only uses 10 % of the power of a PS3 or a n Xbox 360.
That ought to award N with atleast some points?
After all its 2007 and the whole world talks global warming and power consumtion.
Referring link: http://www.hardcoreware.net/reviews/review-356-1.htm
November 27th, 2007 at 1:41 pm
This is nothing but Greenpeace trying to get in the headlines by tying there name to Nintendo. Total bullocks, because if you look at the report they gave zeros to stuff they have no information on, instead of giving it an unknown. purely a headline grab. And just watch. . .tomorrow it will be all over CBC, CNN, Fox and BBC.
November 27th, 2007 at 1:56 pm
Nintendo has never been on this list before. If Wii and DS were not such phenomenon, Nintendo would still not be on this list. Sounds like Greenpeace is just trying to spoil Xmas sales. I guess they couldn’t find a Wii either.
“You can use statistics to prove anything. 43% of people know that!”
November 27th, 2007 at 2:03 pm
Nintendo recycles 70% of their office waste.
http://www.infendo.com/business/nintendo-is-green/
November 27th, 2007 at 2:16 pm
I have a suggestion, **** Greenpeace!
November 27th, 2007 at 2:19 pm
I hate Greenpeace. They make babies cry….and drown kittens….by the hundreds
November 27th, 2007 at 2:31 pm
I’m going to assume what Noremakk said is correct, and agree with 4cr JaXs.
November 27th, 2007 at 3:14 pm
Like anyone should pay attention to what some agenda-laden organization like Greenpeace thinks. What kills me is the way this stuff makes companies squirm now, since groups like Greenpeace have brainwashed the uneducated masses.
What a joke. Everytime I read something like this, I go turn all the lights on in my house and run my car for an extra 20 minutes.
November 27th, 2007 at 3:19 pm
Silly tree-huggers.
November 27th, 2007 at 3:44 pm
Screw greenpeace.. bunch of hippy jackasses. I hate Treehuggers.
November 27th, 2007 at 4:03 pm
Maybe someone should point out that Nintendo is “new” on that list (just as Microsoft, btw) because that whole market segment hasn’t.
It used to be only pc- and cellphone-manufacturers.
I’m not sure whether Greenpeace asked for information beforehand or not. If we assume they did, then why doesn’t Nintendo release any info? Something to hide?
If we assume they didn’t, then maybe it’s a bit harsh to give them the 0 score. But nevertheless, Nintendo should put out that kind of information anyway.
On a side-note: I can’t believe the kind of attitude shown by some people here. It would be interesting what the responses had been like if Nintendo had become Greenpeace’ new poster-boy company. Sheesh!
November 27th, 2007 at 8:25 pm
I don’t think Greenpeace asked for any information, i think they went by what is provided on Nintendo’s web site. If they asked for information from Nintendo and didn’t get anything from them, i think the pdf would have stated that.
If you look at the pdf, it either says “more information” with a link to the Nintendo corporate site, or “no information”.
If anything, the report should have a disclaimer say this information is based off of information gathered from their web sites.
November 27th, 2007 at 9:43 pm
Now all we have to wait for the Nintendo page to update with a FAQ on how they make the sun shine upon the earth to appease the Greenpeacers and show how the DS & Wii aside from printing money also reduces pollution just from playing it
Nice way to try and get attention and being all sensationalist. So unlike greenpeace /sarcasm.
Still, it would definitely be nice if Nintendo did speak up on things they do as this is becoming a trend but I doubt it’ll impact Nintendo. If anything, Greenpeace is gonna be getting a call from their army of lawyers soon
Seriously though, this is irrelevant especially based on their criteria.
November 28th, 2007 at 2:02 am
Nothing I hate worse than ignorant activists…
November 28th, 2007 at 2:19 am
I think the environment is important. I really do. Recycling is a great thing! And it’s a shame to hear that Nintendo has some problems on that front, and I hope they fix that. But at the same time, N’s new machine (as Quizzly said) uses far less power than the other two options, and that counts for a lot.
Something tells me this won’t hurt Nintendo one bit, really, but at the same time, I’m really interested to see if Nintendo decides to release any information to prevent any sort of backlash.
November 28th, 2007 at 2:43 am
Don’t rag on them. Sure they made have made a wrong turn classifying Nintendo as a zero based on absolutely no data, but in essence the underlying message to corporations and businesses is still a good point. With people constantly replacing cellphones, PCs, vidoegame systems, etc., there really has to be a more conscious effort to help in the collecting, recycling, and general disposal of thrown away tech. There should be a better push for quality hardware. We can’t just leave everything to warranties just because they’re there. The PS2 and 360 for instance should be better made especially since not everyone can simply send stuff over for repair. Gamers have this habit to replace video cards just to play the next graphically intensive game and people treat cellphones almost like a fashion accessory (and we see how cluttered people get just with clothes). We have to curb this mentality of wanting disposable tech.
November 28th, 2007 at 2:42 pm
Greenpeace is just stupid. I once when to a rally for them to save turtles here in Mexico and you should have seen the beach the day after, they did get all their sponsorships they came to get money from.
People, grow up, Greenpeace also works for money, not ecology awareness. They have turned into the same thing they started against, big corporations. They call themselves rebels because people always root for the rebels. remember the 60’s?
Funny how the first year Nintendo is succesful, they finally notice how polluting their stuff is, without even making a call to their offices.
November 28th, 2007 at 2:43 pm
I’m surprised how naive you guys are.
November 29th, 2007 at 10:27 am
A link to some other interesting articles that discuss this topic further:
http://gamepolitics.com/2007/11/29/ars-technica-slams-greenpeace-over-nintendos-poor-environmental-rating/
November 29th, 2007 at 11:07 am
Its all about power consumption. The Wii uses almost a tenth of the power of the other next gen consoles, even in full play. Since its the top seller, that means Nintendo is already making the world greener for all of us by displacing other energy hungry systems. Ditto for the DS.
Why should Nintendo concern themselves regarding recycling older systems? They keep working. They’re not like a classic Xbox that is meant to wink out at the end of its marketing cycle.
How about the numerous PC boards, power supplies and cases made by miscellaneous foreign manufacturers that end up in a landfill?
Like we all toss out our video game systems when we’re “done” with them. Gamers keep them, trade in their equipment or give them to gameless friends or relatives.
Greenpeace need to weigh the overall impact of a company’s policies and their product before offering a blanket assessment of how ‘Green’ they are. They’re logic in this case is obviously flawed.