There aren’t many events out there for your average gamer when compared to the daily highlights and live games for sports fans. But there is one day out of the year when gamers gather to watch…not a game, nor a sports highlight, but a…Press conference?!

True. The press always finds the fans “geeked-out” and simply can’t comprehend why we get so excited for a short 45 minute press conference. They don’t understand the exhilaration of Reggie pulling a new handheld out of his coat pocket, or Miyamoto holding up a replica master sword while standing in front of a 20 second trailer for a game that wont come out for another 2 years. There’s something about E3 that no Comic-con, GDC, or any other expo has. Maybe it’s the huge fanbase making pinpoint pre-E3 guesses. Maybe it’s the tension between rival competitors. I like to think it’s seeing our favorite game developers gathered on one stage.

Just some thoughts I wanted to write down. Not trying to get carried away with E3, but I know this is a big deal for all of us.

This is our Super Bowl.